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[Open Outcry] Controlled Digital Content Marketing
Spring 2012 Auction Inventory
| ID | AUC 017 |
| Seller | Amad Tayebi; Ashish K. Mithal |
| Sector | Digital Content Security |
| Assets | 3 - US Patents; 8 - US Applications |
| US Patents | 7,316,032 7,562,397 8,069,489 |
| Applications | US 11/944,623; US 11/944,628; US 12/497,687; US 12/785,460; US 60/339,015; US 60/363,989; US 60/531,246; US 60/559,628 |
Lot Summary
This portfolio provides techniques for marketing an information product over a computer network. Distributing information products such as books, recordings and multimedia works in digital form via mediums such as the Internet, offers unique advantages and also poses serious challenges. Among other features, the assets in this lot provide novel techniques for controlling the release of an information product in its original and complete version while allowing a potential customer to receive and evaluate a preview version of the same information product. While encryption and other techniques (e.g., watermarking) for protecting digital content may deter unauthorized copying, they also hinder the marketing and sales efforts of publishers, content providers, sellers and creators.
Value Proposition: The techniques disclosed in this portfolio allow customers to preview a digital work or a book prior to making a purchase over a computer network. The offered preview version of the digital work includes a masking effect or a mask, which can be in the form of an overlay, a marketing or advertising object, or a discontinuity. A masked digital product provides a valuable previewing and marketing tool for consumer interactions, reviewing product features, market testing, and facilitating purchase decisions. This technique provides a distinct competitive advantage in selling books, music, songs, movies, games and multimedia works. Further, the masking effect can be in the form of an advertisement or a commercial message. The extent of masking can be varied in accordance with the desired advertising revenue. Combining advertising with offering of digital content offers increased prospects of additional sales for content providers, creators and advertisers.
Sample Forward Citation Analysis:
Sony
Siemens
Canon
Due Diligence
| Patent Number | File History | Chain of Title |
|---|---|---|
| 7,316,032 |  fh7316032.pdf | chain7316032.pdf |
| 7,562,397 | fh7562397.pdf | chain7562397.pdf |
| 8,069,489 | fh8069489.pdf |